Finding the best talents for your organization or for your client(s) if you are a recruiting agency can be hard, frustrating, time-consuming and costly.
The recruitment process is long, tedious and discouraging for candidates and hiring managers and often times end in the selection and appointment of unsuitable candidates. So the option for the employer is either to settle for the appointment or to carry out the recruitment process again to find that elusive right candidate which is of course another costly exercise.
In my 10+ years are a recruiter for both private and public sectors, I have come across many similar scenarios where often times, the hiring party is left with the option of settling for the candidate selected and duly appointed through the recruiting process. This in itself can be frustrating when after several months, the appointed candidate is unable to carry out certain important tasks satisfactorily.
Here are some reasons why employers find it difficult to find best talents:
Employer branding – this is probably the main reason the best candidates will work for an employer with the best brand. Would you work for an employer that provide information about themselves, the culture they have, the products/services they offer, the remuneration and benefits they have on offer? Or would rather work for an employer that the only thing you know about them is that they are hiring? Obviously, candidates will naturally be attracted to the prior because they have more information to decide whether to apply and work for that employer.
Job Advertisement – Most employers do not realise that job advertisement is actually a form of marketing to attract the right candidates. Most employers think that because job advertisements cost, no care is given to the presentation. A successful hiring campaign starts with a well presented job advertisement.
Recruitment Marketing – As per Analyst firm Brandon Hall Group recruitment marketing is defined as all activities and strategies aimed at building and maintaining employer brand, extending reach and exposure of career opportunities, building and nurturing candidate relationships, and all management of messaging and advertising of talent acquisition efforts. Simply means building an employer’s talent pipeline and engaging with candidates prior to presenting job openings.
Social media such as Facebook is a great place to use recruitment marketing. Facebook business page for example is where any employer can build an audience of candidates, engage with them and build relationships prior to presenting job openings.
In order for businesses to be successful, they need to have the best talents on board and Job Point PNG can help you strategize your recruiting campaign to find the best talents for your success.